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Killing the Pager at ZSFG

This case is about organizational change and technology. It follows the efforts of one physician as they try to move their department past using the pager, a device that persisted in American medicine despite having long been outdated by superior…

Bank4’s New CHRO Confronts Health Care Costs

This case explores the challenges facing a new Chief Human Resources Officer as she evaluates health insurance benefits at a financial services company with 100,000 employees. Bank4 faces increasing costs while its employees see rising out-of-pocket…

Philips Healthcare: Marketing the HealthSuite Digital Platform

In June 2014, leading healthcare and consumer technology company, Royal Philips (“Philips”), announced its HealthSuite Digital Platform to house healthcare data and enable applications used by physicians and patients. Philips had strong…

Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste

In October 2013, Colgate-Palmolive Company, the world’s leading oral care company, was about to launch its new Colgate® Maximum Cavity Protection™ plus Sugar Acid Neutralizer™ toothpaste in Brazil. Oral care category accounted for 46 percent of…

Mérieux NutriSciences: Marketing Food Safety Testing

The president of the North America unit of NutriSciences, the $450 million (annual revenue) subsidiary of the French company Biomérieux, is considering how best to persuade an American chicken producer named Gallus to outsource its in-house food safety…

Envision Healthcare and Out-of-Network Billing

The Envision Healthcare (EVHC) case examines the operations of one of EVHC’s divisions, EmCare, a national physician services outsourcing company. The case describes EmCare’s controversial use of out-of-network billing for a significant share…

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